How to look at billboards has NOT spread like wildfire since its launch three weeks ago. It has garnered a not-so-whooping 358 page veiws from 225 distinct hosts. However, at a standard direct-marketing conversion rate of 3%, that means 6 lives have been touched by this project, and since touching even one person would have made me happy, I am SIX TIMES happy. Thank you, internet.
I could show you the paltry few sites that have linked to it, but I thought it more interesting to bring you the above graph, representing the top search phrases that brought visitors to the site. Can you guess how many clicks are represented by each slice of the pie?
2 thoughts on “How to look at billboards a success however you measure it”
Pie graph my eye staph. That’s just another premise in your ongoing squabble about primary colors.
… and of course, it gets picked up by Kottke after you post a post-mortem.
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